Entries by ssm_admin

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User Experience and the Coalition for Better Ads

User experience is paramount in the new Chrome. By way of explaining this, let’s travel back in time to the 1900s. Waaaaaay back in the early 1990s when AOL, Earthlink, and Yahoo were what people were using to browse the web, online advertising was in its infancy. Ads were strictly placement ads on specific websites, […]


Coordinating PPC Targeting With USPS Every Door Direct Mail

Combining traditional and digital marketing tactics is a very smart strategy for local small business owners.  Using pay-per-click  (PPC) Google or Bing campaigns in conjunction with an Every Door Direct Mail (EDDM) campaign provides an impact on your target audience that reinforces your brand, or serves to remind customers of your specials or limited-time offers. […]

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Using Social Media for Market Research

Market analysis and gathering data on your potential and existing customers can improve your ROI, help you find weaknesses in your customer service or channels of communication, and highlight potential new audiences.  Understanding your customers and potential customers, and being able to predict their behavior can be VERY profitable.  That’s why huge corporations pay tremendous […]


Five Signs Your Site May Not Be Accessible

Accessible websites are becoming increasingly important.  A recent ruling in a South Florida District Court held that if a store is online, accessibility laws apply just as they would a brick and mortar location. In other words, the same accessibility guidelines that apply to a brick-and-mortar location also apply to that business’ website. Many do-it-yourself […]

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Responding to Negative Reviews

It’s going to happen. There are individuals who truly believe that the internet is the appropriate place for them to vent their personal grievances against a business owner or their employee(s). Thankfully, most review sites have some policy guidelines that give business owners recourse to have these reviews removed, but if a review – regardless […]

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Accessible Websites – Is Your Site Compliant?

Accessible websites are becoming increasingly important.  Small business owners, especially those who have an online store, a brick and mortar location, or restaurant with online ordering capability.  A recent ruling in a South Florida District Court statedcthat if a store is online, handicap accessibility laws apply just as they would a brick and mortar location. Many […]

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Smart Local SEO Practices for Small Business

The query “…Near Me” has become one of the most prolific search queries within the past couple of years.  If you are a brick and mortar business, it is absolutely essential that you understand local SEO and how your business is showing in a SERP.  Location specific queries are managed differently by search engines, so […]