If you’re a small business owner, the main point of interest for you with regard to your online presence is where do you rank in a search results page?  There are many factors that affect page rank, including the quality of the landing page, the keyword density on the page vs. the search query, loading speed of the page, reputable inbound and outbound links, and labeled (described) images.

Before delving into the various factors that affect page rank, let’s first have a look at the basic anatomy of a SERP.