Small Business Marketing Consulting
and Boutique PR Services
What is it? Well, it’s really nothing more than having a website with organized, recent content relevant to a search query. Simple.
Websites must be built for communication with people AND web crawlers. As search engine algorithms become more sophisticated, they’re looking to provide the best experience for a user in a SERP (Search Engine Results Page). The factors that go into organic and paid results rankings are relevance, authority, recency, site speed, and mobile-friendly. If you’re lacking in ANY of these areas, you’re likely losing market share in paid and organic space on a SERP.
Whether you’re starting from scratch, need a total makeover, or just need reliable hosting and webmaster services, Savvy Sister Marketing can help. Our team has decades of experience in web design and management. We build sites in compliance with WCAG best practices, and our access to secure servers means your site is safe from spam and hacking.
Our customer service can’t be beat. That’s because YOU are our most important client. We’re working hard to change the image of the lazy webmaster that won’t return calls. No negative attitudes here. We’re a team, and we’re dedicated to helping you reach your business goals.
Repeat business and referrals. Without these two things, your small business will wither and die. You’re a smart business owner; You offer great products and services, and your relationships with your existing clients is solid. So, where’s the repeat business and referrals?
We live in a 3-second world… Our attention is no longer just in the moment, it’s in the instant, and keeping your products and services in the forefront of your existing clients’ minds plays a huge role in maintaining and growing that client file.
Users can tell the difference between a legitimate review and an unreasonable rant, however having a solid, consistent strategy for collecting reviews from satisfied customers is the best way to mitigate that outlier, and keep your star ratings high.
You can’t improve what you don’t measure. Using a variety of tools and resources, we can provide the data models, KPI’s, automation systems, dashboards, and performance metrics you need to make key business decisions. Sound marketing strategy should always contain an element of what’s been working, and move it to the next level of performance.
It doesn’t matter if your selling custom rustic decor, vintage clothing, or developing a full-scale niche distributorship, if you’re not working with a team that understands e-commerce best practices, platforms and solutions, you’re losing market share. Versed in Goggle Shopping, Ebay, Amazon, Ecwid, Facebook Store, WooCommerce, and other online sales platforms, the Savvy Sister team will establish and integrate e-commerce marketing and cart systems across a variety of platforms and search engines.
Simply throwing money into an online paid campaign won’t work. Let’s make one thing clear, more money doesn’t mean better results. Don’t be fooled by huge firms with reporting systems that leave you scratching your head. Pay-Per-Click requires a comprehensive approach to your digital presence as a whole. Site content and performance, review sites and ratings, social media, and credible inbound and outbound links all play a huge role in not just the performance of a campaign, but conversion as well.
Hear from our clients how we’ve helped them find an approach to digital marketing that suits their budget, their time, and their personality! It’s our passion to help small business owners take their business to the next level.
M-F: 8:00 – 6:30
Sa: 11:00 – 2:00
Su: We are enjoying our families, but will respond to urgent requests from established clients.