Twitter Best Practices
Who should use this platform? If you have a service or product that can be provided or shipped to a huge geographical audience, but is still a niche market, then Twitter is a great platform to have an active presence. Destinations, travel services, influencers, political and social causes, non-profits, and artists are great examples of goods and service providers which do well on Twitter.
make sure each of your blogs has a designated featured image because this will auto populate into the tweet
The value of Twitter organic marketing is using #’s to reach potential customers. If your organization or business provides craft beer that you can ship as gifts, or parasailing adventures at a popular destination beach, Twitter is great for generating awareness, gaining brand loyalty and promoting your product and service organically.
Paid advertising on Twitter is considered “Promoting” a tweet, and this allows your tweet or Twitter Card to show on feeds of users who don’t necessarily follow you. This is a great way to initially gain followers, but using #’s is powerful too… and it’s free.
Before you launch an awareness campaign on Twitter, do a little research on which #’s are relevant to your product or service, and start piggybacking on existing #’s in addition to creating your own brand (if you choose). Use quality images with tweets as much as possible, and make sure they’re clear. Quality images is important on that platform because most users are viewing their feed on their smartphone, so images are small. If you’re linking to a blog post on your site, the “featured image” is typically the image that will show, so make sure each of your blogs has a designated featured image because this will auto populate into the tweet.
Twitter is a great free platform to promote your product or service if you can serve a huge geographical audience. Whether you have product you can ship anywhere, or you are a destination or a cause, if anyone can enjoy what you’re offering, you likely can gain a loyal niche following on Twitter with very little monetary investment.
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