Qualifying Leads Using Chat and Chatbots
Push leads down the sales funnel using chat (Chatbots)
In business and in marketing – it’s all about the leads. But today, with so many choices, options and research available, getting the average visitor to take action is a lot more challenging than it used to be.
Take a step back and look at ways to educate, rather than persuade the customer. At this point in the funnel, they’re not looking seriously at solutions. They’re involved in the discovery process – learning what’s out there and what options they have available. You need to prove you’re even worth listening to by illustrating your expertise in a way that’s helpful and knowledgeable, not pushy
The first thing you should do is use chatbots as analytic tools. This allows you to effectively develop bot scripts optimized for conversions.
Chatbots can be programmed to track purchasing patterns and monitor data from consumers. This tells a company which products to market differently, which to market more and which to redevelop for relaunch.
Most digital marketing platforms and campaigns have countless data sets. However, a chatbot can sift through that data at lightning speed, picking out the most relevant bits.
Once you have collected your chatbot analytics, you can optimize it by writing sales funnel minded scripts. This can be done using different messages to see which ones fuel the most engagement, and thus more likely to lead consumers down the sales funnel.
Using email integration, chatbots can nurture leads and push customers farther down the sales funnel. This is due to their versatility and ability to compile valuable consumer data in an effective and efficient way.
This greatly speeds the time it takes to nurture leads. Did you know it takes a human eight hours, on average, to follow up with a lead and 50 percent of leads are never followed up on. That is a lot of potential sales lost.
Automating your follow up efforts via chatbots ensures all leads are attended to. They can also qualify leads based on the consumer data they collect, including location, product preferences, buying habits, age, gender, etc.
If you’re a small business owner seeking digital marketing help, contact us here at Savvy Sister Marketing. Whether you’re looking to understand your marketing ROI, increase market share, achieve on social, or just feel more confident about your online presence, give us a call today!
Leave a ReplyWant to join the discussion?
Feel free to contribute!